What is content marketing and should I do it myself?
This paper provides an insight to content marketing and its many varied forms. Reading the paper will impress upon someone new to this area that content marketing; is an important tool that can be used to gain position on search engines, that potential clients expect free information to enable them to begin developing a relationship with a vendor, is something that everyone should do and with a little time and practice, can do. The paper is not technical and does not delve deep into particular techniques; rather it shows what can be done and what could be considered as valid content. Business managers wishing to develop in this field will need to do further research.
What needs to be considered when developing and launching a first website?
There are many things a business person has to consider when embarking on a new venture, one of the more important of these is how to develop a website. Creating the website will take time and resources away from many other important tasks and if not done correctly is likely to cost a business far more. Get this task wrong and the business will have to at a minimum, pay for a redesign. If the redesign is not done quickly enough then the business will suffer through lost opportunities.
This paper takes a step by step look at the key elements of website building from Development & Infrastructure, Design & Content, Marketing & Advertising to Maintenance & Upkeep and breaks these areas down into manageable sub-topics. It has been written from a non-technical point of view and is aimed at busy entrepreneurs and business managers.
Developing and Maintaining a Low Cost Ecommerce Website
This paper investigates the main elements of the $1Trillion global ecommerce industry from the perspective of a small and medium sized business. It will present each of the key stages of setting-up and managing a successful online shop from defining your business to attracting customers. The paper will provide interesting and useful guidance to those new to online shops and ecommerce.