Data Science, Big Data and SEO: Connecting the Dots

SEO and data science might not seem like they go hand-in-hand, but they’re better bedfellows than many might assume. The rise of big data, and the exponentially increasing amount of information available to businesses makes it crucial to have the means to delve into this sea of intelligence and emerge with the answers to pressing questions that affect business success and longevity.

Data science is able to take the guesswork out of SEO by providing a mathematical and scientific method for answering questions and creating accurate predictions. It can also be utilised for almost any aspect of on-page or off-page SEO, from determining the right keywords to comparing competitor performance to content marketing and everything in between. With that being said, data science is not something most business owners, CEOs or decision makers can accomplish on their own. It requires immense experience and expertise, as well as the right technology and tools to ensure access to information, as well as the utmost in terms of data quality.

Mobile SEO Optimisation vs. Desktop Optimisation: Preparing for the Domination of Mobile

Once upon a time, you could count on website visitors to reach you from a desktop PC or a laptop. That’s no longer the case, though. 2015 actually marked the first year that mobile trumped desktop PCs in terms of the number of people accessing the Internet, and that trend is only going to rise.

That means a great many things for anyone with a website, whether you’re a blogger, an ecommerce company, or a business with a simple business card style website. Obviously, you need to be concerned with how your visitors are accessing your website, but it also means that you need to know the differences between mobile SEO optimisation and desktop optimisation. They’re not the same, and a single wrong step could have dramatic repercussions that significantly affect your online presence.

When asked during an interview with Forbes magazine what he saw as the single most important emerging trend in SEO for the immediate future, Navneet Kaushal answered, “That’s easy. Clearly, mobile optimisation will take front and centre stage this year. Marketers who neglect to specifically target people using mobile devices will not only be limiting their reach, but they’ll also be effectively committing SEO suicide.”

This paper will compare and contrast these disciplines and will help to highlight best practice