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“Content marketing is all the marketing that’s left.” Those words from Seth Godin have never been truer, particularly for businesses looking to really engage with their audience. However, if you’re struggling with budget issues—and what business isn’t?—it’s quite natural that you might be lagging behind the curve here.
Marketing is 100% necessary. That rule holds true for every single business in every single industry under the sun. Of course, that doesn’t mean that it’s affordable. Even mid-sized and larger businesses can struggle with developing a realistic, workable marketing budget, and small firms are often left out in the cold.
Don't worry – content marketing doesn’t have to be exorbitantly expensive. There are ways that even businesses on a shoestring budget can get the word out and pull in new prospective customers. In this report, we’ll cover some of the most pertinent options, and what you need to know about each.
Web 3.0 is upon us - live broadcasting enables both communication and marketing on a brand new scale. Apps like Periscope empower business owners to vastly enhance audience engagement, build their brand, and grow their companies. Periscope turns the dial up on social media marketing.
This paper will introduce you to Periscope, help you to understand how it works and will offer suggestions on how you can integrate it into your communications activity. When used correctly this application offers a great way to develop customer relationships and form intimate connections with specific groups. Early adopters will benefit vastly from broadcasting in, an as yet, uncluttered space.