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Chris Tomlinson

March 2016
Content Marketing on a Shoestring
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Content Marketing on a Shoestring - Tips for Small Business Owners on a Tight Budget

“Content marketing is all the marketing that’s left.” Those words from Seth Godin have never been truer, particularly for businesses looking to really engage with their audience. However, if you’re struggling with budget issues—and what business isn’t?—it’s quite natural that you might be lagging behind the curve here.

Marketing is 100% necessary. That rule holds true for every single business in every single industry under the sun. Of course, that doesn’t mean that it’s affordable. Even mid-sized and larger businesses can struggle with developing a realistic, workable marketing budget, and small firms are often left out in the cold.

Don't worry – content marketing doesn’t have to be exorbitantly expensive. There are ways that even businesses on a shoestring budget can get the word out and pull in new prospective customers. In this report, we’ll cover some of the most pertinent options, and what you need to know about each.

Chris Tomlinson

February 2016
A Peppersack White Paper
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Periscope: Live Streaming for Success

Web 3.0 is upon us - live broadcasting enables both communication and marketing on a brand new scale. Apps like Periscope empower business owners to vastly enhance audience engagement, build their brand, and grow their companies. Periscope turns the dial up on social media marketing.

This paper will introduce you to Periscope, help you to understand how it works and will offer suggestions on how you can integrate it into your communications activity. When used correctly this application offers a great way to develop customer relationships and form intimate connections with specific groups. Early adopters will benefit vastly from broadcasting in, an as yet, uncluttered space.

Chris Tomlinson

October 2015
A Peppersack White Paper
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Content Marketing vs. Inbound Marketing: Inextricably linked but Not the Same

"What really decides consumers to buy or not to buy is the content of your advertising, not its form." - David Ogilvy, the "Father of Advertising". The quote above comes from David Ogilvy, widely hailed as the father of advertising. Moreover, it came long before the supposedly modern concept of marketing in a day when direct sales methods were not only expected, but the primary tool available to businesses. It illustrates clearly that content marketing is nothing new. In fact, it's a time-honored means of connecting with your audience and then building brand value and loyalty.
This paper will help you understand the concept of content marketing and will explain its relationship with inbound marketing. Understanding the way these disciplines interact will enable you to better structure your marketing and communications campaigns and improve return on marketing expenditure.

Chris Tomlinson

January 2015
A Peppersack White Paper
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What is content marketing and should I do it myself?

This paper provides an insight to content marketing and its many varied forms. Reading the paper will impress upon someone new to this area that content marketing; is an important tool that can be used to gain position on search engines, that potential clients expect free information to enable them to begin developing a relationship with a vendor, is something that everyone should do and with a little time and practice, can do. The paper is not technical and does not delve deep into particular techniques; rather it shows what can be done and what could be considered as valid content. Business managers wishing to develop in this field will need to do further research.
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