Search Engine Optimisation
Optimizing for Online Success
Building a successful online presence requires many things: a website that matches your culture and brand; a social media presence; content marketing. However, if all of these efforts are to be successful, you also need Search Engine Optimisation. SEO remains an essential ingredient of online success.
SEO Solutions for Big Data, Analytics and AI
We have the experience, expertise and knowledge necessary to handle all of your SEO needs. From keyword research and competitor analysis to audience segmentation and both on and off-page SEO, we’re dedicated to ensuring your success. Contact us today to get started with SEO services for the data science sector.
Essential Elements of SEO
Making Sense of It All
On the surface, search engine optimization might seem pretty simple. Keywords are nothing more than words and phrases that consumers use to find products or services like those you offer. Therefore, it should follow that your product or service names would be the best option. That’s both true and false. It’s actually more complicated than it seems.
Keyword Research
The first ingredient to SEO is understanding which words and phrases your customers use to find products or services like yours online. You might be very surprised at the diversity and range here.
Competition
You need to research what your competitors are doing in terms of SEO, as well as the amount of competition out there for specific words and phrases. Highly accurate keywords that see a lot of competition might not be the right way to go.
Keyword Variations
In addition to standard keywords, you need to research keyword variations. These can give you the means to target plenty of traffic without facing stiff competition from others in the big data, analytics and AI sector.
Specialization
Specialization is the name of the game. You need to be seen as the go to organisation for a particular service or for information on a niche topic. Build your brand on the papers and articles of your experts. Google finds the best content and delivers it to its users.
Density
While using the right words and phrases is important, you need to use them in the right way. Over optimization of your content can lead to Google reduce your page rank or even blacklist your site.
Placement
Where you use your keywords is just as important as the density or keyword choice. It goes beyond page content – URLs, photo alt tags, meta tags… all of these and many others should be optimized.
Off-Page
Regular Off-page SEO is incredibly important to create and maintain page ranks. Off-page SEO deals with the elements that are out of the hands of the page publisher. Activities such as link building and directory submissions should be done on a weekly or monthly basis and should form a permanent part of the marketing programme. These elements of a marketing campaign help to raise the profile of your pages. They are used by the search engines’ algorithms to evaluate your page against competitors’ pages when placement decisions are being made.
