Maximizing Your Pull
Once upon a time, not that long ago, businesses engaged only in outbound marketing – you sent your marketing out into the world and directed your message at your customers. Today, things have changed. There has been a fundamental shift. Outbound marketing, while still an important component of overall success, is no longer enough to guarantee that you’re reaching your audience and building profitability. Today, inbound marketing techniques must be employed. Doing anything less will result in invisibility, lack of profit, and a slow decline into obscurity.