Inbound Marketing
Maximizing Your Pull
Once upon a time, not that long ago, businesses engaged only in outbound marketing – you sent your marketing out into the world and directed your message at your customers. Today, things have changed. There has been a fundamental shift. Outbound marketing, while still an important component of overall success, is no longer enough to guarantee that you’re reaching your audience and building profitability. Today, inbound marketing techniques must be employed. Doing anything less will result in invisibility, lack of profit, and a slow decline into obscurity.
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Our inbound marketing solutions are ideally suited to technology firms operating in the big data, analytics and AI space. Let us help you make sense of this new paradigm in marketing. Contact Peppersack today.
Inbound Marketing Components
Making Sense of It All
Inbound marketing covers a wide range of activities, techniques and methodologies. However, they all share a common goal – to drive the right kind of traffic to your website. Despite the differences in the various techniques, each must work hand in hand to reach your target audience and achieve this larger goal.
Both on and off-page SEO practices are necessary to achieve visibility with search engines and consumers, and to deliver traffic where you want it. SEO techniques range from keyword research and content optimization on your website to link building and directory submissions. Make no mistake – despite changes to Google’s algorithm, SEO is not only alive and well, but still one of the most important ways to achieve online success.
Social media marketing is perhaps the most visible form of inbound marketing. It’s vital that you connect with your audience where they live online with a steady stream of relevent interesting content. That means you must bne active on social networks from Facebook, LinkedIn and the Data Science Foundation, to Twitter, YouTube and others. However, you must follow best practices, or you risk alienating the very audience you’re trying to attract.
Content marketing is about providing real value to your customers by supplying the information they need. Your ability to build a profile, gain recognition and develop your brand is highly dependent on the type of content you create. Creating a regular supply of accurate, well-presented content is easier said than done. If done well, the pay-off is gaining the trust of your website users, recognition by Google and the creation of loyal customers.
The development of a strategic marketing plan that aligns your strengths with your customers’ needs, provides a framework to achieve objectives and is one of the most important activities an organisation could undertake.
