Content Marketing
The most professional campaigns are based on the most impressive content
Content marketing is about providing real value to your customers by providing the information they need. The quality of your content is what will set you apart from your competitors and gain you as the expert in your field
Our content marketing service is designed to complement our inbound marketing services. However, where inbound marketing focuses on generating sales or encouraging your customers to take a specific action, content marketing is designed to build your brand and position your company in the minds of clients and stakeholders.
Content Marketing
The Need for Content Marketing
In the past, awareness and brand growth were achieved through a combination of advertising, product placement and customer service. Today, things are more complicated thanks to the rise of the Internet and global competition. Businesses large and small must do more to ensure they’re able to reach their target audience and make a lasting impression.
What Is Content Marketing?
Content marketing goes well beyond the mere act of writing blog posts or publishing press releases. Think of it more like public relations. It requires a carefully designed plan with attainable goals, and should span both the short and long term. Its about drawing attention to your knowledge, expertise and brand values.
Branding
Online branding has become more important than ever. It is a way to increase the exposure for your brand throughout search marketing, social media and more. It’s about building authority, and being perceived as more than “just another business.” Many forms of content marketing tie in with branding, from your website to your blog posts and each of your social media accounts. Other elements can include branded infographics, whitepapers, reports, ebooks and a great deal more.
Reputation Management
Businesses must deal with a range of threats to their reputation, from negative reviews on sites like Facebook to “smear campaigns” by competitors and disaffected members of the public. Content marketing can be used to combat negative reviews, posts and comments and to build a positive reputation. Sentiment should be tracked with feedback allowing the necessary improvements to be made within your organization.
Customer Engagement
Businesses can no longer afford to take a “build it and they will come” stance. It’s now more important than ever before to actively engage your customer base though the publication of regular information via emails groups, newsletters and social media. Social media should never be used as an advertising outlet. Instead, it should be seen as one of the best tools for fostering engagement with your customers. It gives you the means to connect with them on an entirely different level.
