Ingredients to Success
The Right Platform
Don’t make the mistake of thinking that all social networks are worth your time. You need to ensure that you’re using the right combination of platforms. Research will help you determine where your audience lives online, and where your efforts are best spent.
The Right Presence
It’s not enough to create a profile on your target networks. You have to put in the time and effort to build a presence. Not only that, but you’ve got to create the right presence. You’ll need to really engage your audience, and that’s not possible with infrequent updates or publishing only promotional content.
One of the most important elements to success in the world of social media can be found right in the name – you must be “social”. That means you have to engage and interact with your audience on a regular basis. You have to connect. You have to build real relationships. No longer can businesses afford to be faceless entities. You need to let your audience get to know your business, and you must get to know your audience.
How often do you post on each network your business uses? Too little and you’ll fail to engage your audience. Too much, and they will “tune out” or even unfollow you. You must strike a balance here, and that can be difficult to do. Add to that the fact that engaging through social networks is time consuming, and takes away from the time available for you to grow your business in other ways.
When everything is said and done, social media marketing is an essential element for business success in the modern world, but it’s all too easy to make costly mistakes here. Peppersack offers robust social media marketing and management solutions for businesses just like yours. All of our social media offerings are designed to work in tandem with our other services, including SEO, inbound marketing, PPC and more, giving you access to a holistic solution to meet your online marketing and growth needs.
We invite you to contact us today and learn more about our result-oriented solutions.