Marketing and Communications Articles
We research important marketing and communications topics and publish white papers for our clients and followers
During the course of that research we often find fascinating points that are of particular interest to our audience and deserve further discussion. These points of interest are turned into articles. Each article carries a link to the full paper.
Why Do Metrics Matter
Everything your business does costs money and time. That applies to all endeavors, from choosing a new product to stock to expanding to a second location. It also includes your online activities – your website, your content marketing, your social media activities. These are all time-consuming, costly activities. You need a way t...
Analytics – The Key to Inbound Marketing
Inbound marketing methods offer immense value, helping you forge strong connections with your prospective customers, give value and build your brand. However, without the right information, it can be easy to go wrong. How do you know that you’re actually seeing the right ROI from your efforts, or any ROI at all for that matter? ...
On Page versus Off Page: Which Type of SEO Is More Important?
You won’t get very far in learning about search engine optimization before you encounter the question of on-page versus off-page optimization. While both types are meant to work in conjunction with one another, is there a clearly more important option? Which should you focus on first? Actually, there is no clear-cut answer here....
Setting Goals in Inbound Marketing
Inbound marketing offers tremendous reach and power, potentially giving you the ability to ramp up user engagement, build a stronger brand, and enhance profitability. However, without a clear-cut, well thought out plan in place well before you leap in, your efforts here could be wasted. The most important part of planning your inbound...
Social Media Ads – An Important Part of Your Inbound Marketing Strategy
When most business owners think about inbound marketing, they picture things like blogging, social media marketing, link building and the like. While all of those are critical elements, there’s another one that might not immediately leap to mind. We’re talking about social media ads. Yes, these are paid ads, very similar t...
Understanding PPC: What, Why and When
Chances are good that you know at least what PPC advertising is – you’ve encountered sponsored results when running a simple Google search. You’ve seen paid ads on Facebook (which, while part of social media marketing, also fall under the header of pay-per-click advertising). However, it’s just as likely that y...
Understanding SEO Best Practices in Today’s World
SEO has been with us for as long as search engines have crawled the World Wide Web. Website owners, marketers, business owners and others have used SEO techniques and tactics to boost their visibility in search engine rankings, drive traffic and fuel growth. However, it’s not a static area. SEO is ever-changing. As Google tweaks...
What Type of Content Marketing Do You Need?
What Type of Content Marketing Do You Need? Content is king – those words were first coined well before the Internet age, but they’re truer today than ever before, and that applies to your online marketing efforts as much as to anything else. If you lack a strong content ma...
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What You Need to Know about Leveraging Social Media Marketing
Social media has become a juggernaut. If your business isn’t social, you’re missing ...
4 Key Steps to Determining Your Customers’ Needs
Content marketing and inbound marketing share a very wide range of similarities, including the fact that they&rsquo...
4 Tips to Boost Inbound Marketing Success
Inbound marketing works hand in hand with your content marketing campaign to nurture leads, crea...
5 Tips for Implementing Inbound Marketing Techniques
Whether you call it attraction marketing or inbound marketing, it’s the same thing. You en...
