Marketing and Communications Articles
We research important marketing and communications topics and publish white papers for our clients and followers
During the course of that research we often find fascinating points that are of particular interest to our audience and deserve further discussion. These points of interest are turned into articles. Each article carries a link to the full paper.
Understanding the Various Types of ROI for Social Media Marketing
Social media marketing is one of the most important tool available to businesses large and small. However, like all other forms of marketing, it’s vital that you are able to measure the ROI of your activities. Doing so allows you to refine your efforts, better target your core audience and build success. With that being said, it...
Hire a Pro or DIY Analytics?
You’ve spent a lot of time and money on building an online presence. You have an evocative website that ties in not only with your company’s products or services, but with your culture as well. You’ve created social media accounts to connect with your customers. You’re doing content marketing. Now, you need to ...
How to Use Metrics to Improve Your Marketing Results
Marketing is a vital part of building a successful, healthy online presence. If you’re not marketing, then you’re invisible, even if you have a website. You need a way to make people aware of your existence. This is done through a variety of different online marketing methods, including PPC (pay-per-click) campaigns, socia...
Is Google Analytics the Best Option for Measuring Metrics?
You need to measure the results of your online efforts to ensure that you’re on the right track. Social media marketing, PPC marketing and content marketing aren’t things you can just set and forget. It doesn’t work that way. You need to be actively engaged, monitoring the situation, and measuring the results so that...
Tips for Better Measurement of Website Metrics
Without a website, your business is missing a crucial tool. In fact, it cripples your chances of success. Even customers who prefer to shop at a brick and mortar location tend to use the Internet to find businesses in their area, and if you lack an online presence, you’re invisible to them. Of course, it’s not as simple as...
Tips for Using AdWords Successfully
If you’re looking for a way to build traction online in the short term, there are a few options that can help. One of the best is PPC advertising. While there are plenty of different platforms out there, Google’s AdWords is one of the better choices. Not only does it embed your ads in organic search results from the world&...
Understanding Non-Network Social Media Metrics and Their Impact on Your Success
Yes, social media marketing is a must. You need to have a presence on those networks that offer the most connection with your audience, certainly. You also need to be measuring the results of your efforts on those networks through metrics. With that being said, there are some important non-network social media metrics that you need to...
Understanding the Most Important Social Media Metrics
You’re on Facebook. You tweet on Twitter. You probably have a G+ and LinkedIn account as well. Social media has become an essential consideration for businesses of all shapes and sizes today. Not only are these networks prime pathways to connect with your audience, but your customers also expect you to be there. Studies show tha...
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Why Do Metrics Matter
Everything your business does costs money and time. That applies to all endeavors, from choosing...
Analytics – The Key to Inbound Marketing
Inbound marketing methods offer immense value, helping you forge strong connections with your pr...
On Page versus Off Page: Which Type of SEO Is More Important?
You won’t get very far in learning about search engine optimization before you encounter t...
Setting Goals in Inbound Marketing
Inbound marketing offers tremendous reach and power, potentially giving you the ability to ramp ...
