Marketing and Communications Articles
We research important marketing and communications topics and publish white papers for our clients and followers
During the course of that research we often find fascinating points that are of particular interest to our audience and deserve further discussion. These points of interest are turned into articles. Each article carries a link to the full paper.
How to Develop an Effective Keyword Strategy for AdWords
When it comes to paid online advertising, you’ll find that Google AdWords ranks very high on the charts. It’s easy to use, and thanks to Google’s position as the number one search engine in the world, it’s very effective. However, you can’t rush blindly in here. You need to have a game plan in place befor...
Calculating the Value of Social Media Returns on Investment
Business owners and decision makers must know the value of their investment in all areas. That applies to merchandising, hiring, product selection and, of course, marketing. If you’re not able to calculate the value of your return, you have no way to determine whether something is working well, working somewhat, or was even wort...
Determining the ROI of Time and Money Spent in Social Media Marketing
Social media marketing’s ROI can be difficult to determine. It’s a nebulous area, and all the figures are really only estimates. Additionally, they’re only applicable to your business, which means that the return you see may be completely different from what another company achieves, even if you took identical steps ...
Fill Your Toolbox Solutions for Tracking Social Media ROI
Yes, measuring social media ROI is difficult – it’s one of the most nebulous forms of marketing, and determining just how much value it has for your business is hard. However, it’s vital that you do so. It will help you determine where your efforts are best spent, what’s working and what’s not, whether yo...
KPIs and Their Importance in Tracking Social Media Marketing Performance
At first blush, social media marketing seems like such a simple thing. You create an account on Facebook or Twitter. You brand that account. You plan your content calendar and post updates. You interact with your fans and followers, and eventually you see an increase in profitability. Sadly, that’s too simplistic a view. Busines...
Social Media ROI as a Key Driver of Future Marketing Campaigns
“The definition of insanity is doing the same thing over and over again while expecting different results.” – Albert Einstein. Einstein was on the right track, and it’s truly surprising how many businesses are actually “insane” when it comes to their social media mar...
Trend Identification: Another ROI from Social Media Marketing
For most businesses, the question of determining the ROI for social media marketing comes down to tying the results of those campaigns to a monetary amount, and then balancing it against the time and money spent to run the campaign. However, there are many other returns that you might not be aware of that, while difficult to tie in, s...
Understanding Indirect Returns on Social Media Marketing
Struggling to come to grips with your social media marketing? Not really sure that it’s doing anything for your bottom line? Those are common concerns for business owners. After all, social media marketing ROI can be difficult to determine, and the numbers are never exact (not that determining the ROI on any marketing method is ...
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Understanding the Various Types of ROI for Social Media Marketing
Social media marketing is one of the most important tool available to businesses large and small...
Hire a Pro or DIY Analytics?
You’ve spent a lot of time and money on building an online presence. You have an evocative...
How to Use Metrics to Improve Your Marketing Results
Marketing is a vital part of building a successful, healthy online presence. If you’re not...
Is Google Analytics the Best Option for Measuring Metrics?
You need to measure the results of your online efforts to ensure that you’re on the right ...
