Marketing and Communications Articles
We research important marketing and communications topics and publish white papers for our clients and followers
During the course of that research we often find fascinating points that are of particular interest to our audience and deserve further discussion. These points of interest are turned into articles. Each article carries a link to the full paper.
5 Best Practices for Responsive Website Design
If your business has a significant amount of traffic from visitors on mobile devices, then you need to make some specific accommodations to enhance their experience. UX (user experience) has become more and more important, and today it’s one of the defining factors about whether a customer will return to your site, or even recommend it to someone el...
Periscope Best Practices for Business Users
Periscope has made a lot of headlines in the past few months. After bursting on to the scene and being almost immediately snapped up by Twitter, the app has become one of the fastest growing social platforms in the world. It’s popular with both consumers and with businesses, but there are a few rules that business owners will ne...
How to Connect Your Efforts on Periscope with the Rest of Your Social Media Marketing
If you’re not marketing through social media, you’re missing one of the most powerful tools at your disposal. Additionally, if you don’t have the right social media tools, you’re doing yourself and your audience a disservice. Periscope has become one of the most popular ways for businesses to reach their audien...
7 Tips for Better Scopes
Scopes, the videos that you create on Periscope, are the means by which you reach your audience. Obviously, you want them to be of the highest quality possible. That can be challenging, particularly when the recording device is your smartphone. If your videos are too shaky, too grainy, too dark or suffer from another problem, you&rsqu...
What Makes Periscope a “Must Have” Marketing Tool for Businesses?
Social media marketing has been hailed as the best solution for marketers hoping to connect with their audience. While all networks have their quirks and benefits, once you’ve learned the ins and outs of each, you can put it to work on your behalf. What about the new comer, Periscope? It’s getting a lot of press, but what ...
Who Can Use Periscope Successfully?
Social media marketing is for all businesses, but there’s no denying that some networks are better for specific types of users. For instance, Pinterest is great for anyone with a visual product, but not necessarily for those without something that can be seen, touched or felt. For example, authors often struggle to make headway ...
How Do Business Owners Use Periscope?
Periscope is one of the hottest new social networks, but it’s more than that. Periscope is designed specifically for smartphones and tablets, and works only through that platform. There’s no website to log into, unlike Facebook, Twitter, LinkedIn and the rest. It’s entirely based around the idea of creating live broa...
The Do’s and Don'ts of Periscope
Remember when social networking was new? There was a lot of confusion over how best to use sites like Facebook and LinkedIn. So many business owners got off on the wrong foot that there was something of a backlash against social media marketing before they realized it wasn’t the platform it wa...
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What Is Periscope
It seems like there’s a new addition to the social network field almost every mon...
Online Advertising Campaign Tracking and Building Profitability
The entire point of online advertising (and any other type of advertising for that matter) is to...
The Need for Custom Landing Pages for Paid Online Marketing Campaigns
If you’re considering starting an online advertising campaign, you have a lot of options a...
Creating Effective Facebook Ads
It seems like every social network in existence now offers some sort of advertising. However, if...
