Marketing and Communications Articles
We research important marketing and communications topics and publish white papers for our clients and followers
During the course of that research we often find fascinating points that are of particular interest to our audience and deserve further discussion. These points of interest are turned into articles. Each article carries a link to the full paper.
Debunking the Myths about Data Science
With the growth of big data and the increasing importance of data science for all businesses in every industry, it’s increasingly important to debunk some of the myths and misapprehensions that have grown up around the topic. Myth: Data science is the same thing as data analytics. Truth:...
Content Distribution: Broadening Your Reach
Content marketing can be incredibly effective, and it can also be very affordable when done the right way. That makes it the go-to solution for businesses on a budget. However, in addition to choosing the right types of content, maximizing the value of any time spent on content creation, and actually getting that content created in the first place, you ne...
What You Need to Know About Creating Videos In-House
Video is hot, and not just for recreational viewing. It’s also one of the most compelling options for content marketing and can provide your business with a dramatic boost. Of course, it can also be intimidating. You might worry about the amount of money you’ll need to spend on equipment, on lighting, on professional production and the like. T...
Writing Your First eBook: A Beginner’s Guide
The world of eBooks has exploded, but it goes well beyond the Amazon bestseller list. Thousands of businesses have found the value in creating their own eBooks for use in content marketing efforts. Of course, if you’ve never created an eBook in the first place, it can be more than a little tricky. Follow these tips to ensure that you achieve success...
Build Content Marketing Success by Transforming PowerPoint Presentations into Slideshare Content
Slideshare is an incredibly popular website with a very wide range of users. It’s used by B2B and B2C companies to get the word out and to widen their content marketing net. You can do the same thing, and chances are good that you can repurpose existing content to make things faster and more affordable on you, as well. Why Rep...
6 Tips for Creating Powerful Infographics
Once upon a time, no one knew what an infographic was. Today, that’s changed – they’ve become one of the most powerful content marketing tools at your disposal. They can provide significant value to your audience, and they have considerable potential to go viral if done well. Obviously, you need to create compelling infographics for that...
5 Vital Tips for Transforming Blog Posts into eBooks
Struggling to build your content for marketing purposes? Worried that you’ll go over budget if you outsource the creation of collateral? You’re not alone. Too many business owners and decision makers find themselves in similar situations. It doesn’t have to be that way, though. In fact, you might be sitting on a veritable goldmine of exi...
The Ins and Outs of Creating Your Own Blog
Blogging has long been one of the most powerful weapons in the content marketing arsenal available to business owners. It’s cost-effective, can provide plenty of value, and can offer viral benefits through social sharing. However, it’s not as simple as “build it and they will come.” There are quite a few steps that you need to get ...
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Content Types: Choosing the Right Option
Let’s be frank – content marketing can get expensive, and it can do so quickly. That goes doubly if you&r...
Why You Probably Don’t Need a Mobile App
When it comes to connecting with your customers on mobile devices, chances...
How to Determine Intent: Mastering Mobile Optimisation
It’s no secret that optimising for mobile search is very different f...
How to Build on Good Website SEO for Mobile Success
You’ve done your due diligence. You’ve designed and built a re...
