Marketing and Communications Articles
We research important marketing and communications topics and publish white papers for our clients and followers
During the course of that research we often find fascinating points that are of particular interest to our audience and deserve further discussion. These points of interest are turned into articles. Each article carries a link to the full paper.
Fill Your Toolbox Solutions for Tracking Social Media ROI
Yes, measuring social media ROI is difficult – it’s one of the most nebulous forms of marketing, and determining just how much value it has for your business is hard. However, it’s vital that you do so. It will help you determine where your efforts are best spent, what’s working and what’s not, whether you’re...
KPIs and Their Importance in Tracking Social Media Marketing Performance
At first blush, social media marketing seems like such a simple thing. You create an account on Facebook or Twitter. You brand that account. You plan your content calendar and post updates. You interact with your fans and followers, and eventually you see an increase in profitability. Sadly, that’s too simplistic a view. Business owners a...
Social Media ROI as a Key Driver of Future Marketing Campaigns
“The definition of insanity is doing the same thing over and over again while expecting different results.” – Albert Einstein. Einstein was on the right track, and it’s truly surprising how many businesses are actually “insane” when it comes to their social media marketing. Yo...
Trend Identification: Another ROI from Social Media Marketing
For most businesses, the question of determining the ROI for social media marketing comes down to tying the results of those campaigns to a monetary amount, and then balancing it against the time and money spent to run the campaign. However, there are many other returns that you might not be aware of that, while difficult to tie in, should be a...
Understanding Indirect Returns on Social Media Marketing
Struggling to come to grips with your social media marketing? Not really sure that it’s doing anything for your bottom line? Those are common concerns for business owners. After all, social media marketing ROI can be difficult to determine, and the numbers are never exact (not that determining the ROI on any marketing method is ever exact...
Understanding the Various Types of ROI for Social Media Marketing
Social media marketing is one of the most important tool available to businesses large and small. However, like all other forms of marketing, it’s vital that you are able to measure the ROI of your activities. Doing so allows you to refine your efforts, better target your core audience and build success. With that being said, it’s v...
Understanding Non-Network Social Media Metrics and Their Impact on Your Success
Yes, social media marketing is a must. You need to have a presence on those networks that offer the most connection with your audience, certainly. You also need to be measuring the results of your efforts on those networks through metrics. With that being said, there are some important non-network social media metrics that you need to be concer...
Understanding the Most Important Social Media Metrics
You’re on Facebook. You tweet on Twitter. You probably have a G+ and LinkedIn account as well. Social media has become an essential consideration for businesses of all shapes and sizes today. Not only are these networks prime pathways to connect with your audience, but your customers also expect you to be there. Studies show that the Inte...
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Content Types: Choosing the Right Option
Let’s be frank – content marketing can get expensive, and it can do so quickly. That goes doubly if you&r...
Why You Probably Don’t Need a Mobile App
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How to Determine Intent: Mastering Mobile Optimisation
It’s no secret that optimising for mobile search is very different f...
How to Build on Good Website SEO for Mobile Success
You’ve done your due diligence. You’ve designed and built a re...
