Marketing and Communications Articles
We research important marketing and communications topics and publish white papers for our clients and followers
During the course of that research we often find fascinating points that are of particular interest to our audience and deserve further discussion. These points of interest are turned into articles. Each article carries a link to the full paper.
What Type of Content Marketing Do You Need?
What Type of Content Marketing Do You Need? Content is king – those words were first coined well before the Internet age, but they’re truer today than ever before, and that applies to your online marketing efforts as much as to anything else. If you lack a strong content marketing pl...
4 Key Steps to Determining Your Customers’ Needs
Content marketing and inbound marketing share a very wide range of similarities, including the fact that they’re both customer-focused. What that means for business owners and decision makers (as well as for marketers) is that any content created for use in these campaigns must be based on your customers’ needs, wants, challenges and problems. It must...
Just How Important Is Content Marketing?
Chances are good that you’ve at least heard of content marketing. You might have even dabbled in it a bit, with a few blog posts, articles and social media posts to your credit. However, if that is all you’re doing, then you’re sabotaging your own company’s success. Content marketing has become absolutely critical. But w...
Understanding Your Options in Content Marketing
The marketing game has changed completely. No longer can businesses rely on traditional marketing methods – they need to increasingly focus on digital marketing solutions to get their message in front of the right options. While there have been many options that have come and gone, content marketing has become the go-to solution for busin...
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Content Types: Choosing the Right Option
Let’s be frank – content marketing can get expensive, and it can do so quickly. That goes doubly if you&r...
Why You Probably Don’t Need a Mobile App
When it comes to connecting with your customers on mobile devices, chances...
How to Determine Intent: Mastering Mobile Optimisation
It’s no secret that optimising for mobile search is very different f...
How to Build on Good Website SEO for Mobile Success
You’ve done your due diligence. You’ve designed and built a re...
