Marketing and Communications Articles
We research important marketing and communications topics and publish white papers for our clients and followers
During the course of that research we often find fascinating points that are of particular interest to our audience and deserve further discussion. These points of interest are turned into articles. Each article carries a link to the full paper.
Why You Probably Don’t Need a Mobile App
When it comes to connecting with your customers on mobile devices, chances are good that you’re considering, or have already considered, a mobile app. After all, the conventional wisdom today is that a smartphone and/or tablet app is the best thing to help boost engagement and build lasting relationships with your cu...
How to Determine Intent: Mastering Mobile Optimisation
It’s no secret that optimising for mobile search is very different from optimising for searches from desktop users. There are many different steps that must be taken in order to build on already good SEO for your website to ensure that not only are you visible to mobile searchers, but that you’re targeting the ...
How to Build on Good Website SEO for Mobile Success
You’ve done your due diligence. You’ve designed and built a responsive website that ensures mobile visitors are able to find the information they want quickly and easily. You’ve optimised the site with local keywords, location information and other relevant data. Is your job done? Actually, it’s not...
How Personalisation Affects Mobile Search
Once upon a time, anyone who ran a Google search saw the same results. That held true for a long time, but no longer. Personalisation has radically changed the game. With the same search term, two users will now see very different results on their screen. No one sees the same results anymore. Moreover, this even applies if...
Dominating Local Search Results
It’s no secret that local is king of Google search today. Whether you’re looking to buy a new coat, a new pair of shoes, or to have the roof of your house repaired, a Google query is going to return primarily local results first. This is particularly true with searches conducted from a mobile device. For local businesses, this is good news, but there ar...
Comparing Mobile versus Desktop Search Terms
Mobile search has officially trumped desktop search - more people are using Google from their smartphones and tablets to find information than from their desktop or laptop PCs. That’s definitely a shift, but does it matter to business owner and decision makers? Yes, it does. Moreover, it matters a great deal. The rise of mo...
Boosting Position in Mobile Search: A How-To Guide
Unless you’ve been living under the proverbial rock, you know that mobile is a big deal today. In fact, mobile access to the web has finally trumped desktop access – more people are using their smartphones and tablets to search Google now than ever before. Obviously, this means that it’s vital for business owner...
5 Best Practices for Responsive Website Design
If your business has a significant amount of traffic from visitors on mobile devices, then you need to make some specific accommodations to enhance their experience. UX (user experience) has become more and more important, and today it’s one of the defining factors about whether a customer will return to your site, or even recommend it to someone else. ...
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Debunking the Myths about Data Science
With the growth of big data and the increasing importance of data science for all businesses in every industry, it&rs...
Content Distribution: Broadening Your Reach
Content marketing can be incredibly effective, and it can also be very affordable when done the right way. That makes...
What You Need to Know About Creating Videos In-House
Video is hot, and not just for recreational viewing. It’s also one of the most compelling options for content m...
Writing Your First eBook: A Beginner’s Guide
The world of eBooks has exploded, but it goes well beyond the Amazon bestseller list. Thousands of businesses have fo...
