Marketing and Communications Articles
We research important marketing and communications topics and publish white papers for our clients and followers
During the course of that research we often find fascinating points that are of particular interest to our audience and deserve further discussion. These points of interest are turned into articles. Each article carries a link to the full paper.
3 Data Security Vulnerabilities That Business Owners Overlook
Most people hear the term “data security,” and they think of cybersecurity. They think of firewalls, encryption, and other technological solutions to keep customers’ information safe and out of the hands of hackers. However, data security isn’t all online, and it really isn’t as much a technologica...
4 Social Media Tips to Keep Your Business Secure
Vodafone, TalkTalk, British Gas, Target, Home Depot, BlueCross BlueShield… What do all of these companies have in common? They’ve all been in the news in the past couple of years (or weeks) for data breaches that left thousands (or millions) of their customers exposed. With more and mor...
4 Tips for Making Sure Your Data is Secure
Maintaining good data security is one of the most important things you can do for your business in the twenty-first century. Within the last couple of weeks, alone, we’ve seen major data breaches for the likes of broadband provider TalkTalk, British Gas, and Morrisons supermarkets. With three big breaches within just a fe...
The British Gas Data Breach and What It Means for Your Company
Just a few days ago, British Gas warned an estimated 2200 of its customers that their information had been leaked and that it had been briefly shared on a text-sharing site (Pastebin). Just one of the most recent in a seeming onslaught of malicious hacks and data breaches in the UK and around the world, the British Gas breach d...
The Importance of Effective Data Management
The concept of data management is actually older than computers and our current concept of data. Originally, data management referred to the process by which a researcher organized and managed the information they found when studying a topic. In the business world today, data management generally refers to managing the flow of ...
What Are You Liable for If Your Business Has a Data Breach
With all of the news of security breaches for major companies lately, you’ve probably been thinking about implementing new security protocols…or at least updating your old ones. As you take the steps to protect your business and your customers’ privacy, it’s probably occurred to you that a data breach c...
What to Do If Your Business Gets Hacked
Getting hacked is one of those heart-stopping disasters in a business owner or executive’s life. You’ve seen what can happen and the damage that a data breach can do to even an incredibly successful company. You hope it never happens to you, but you know that there’s no guarantee that your security measures wi...
Why You Shouldnt DIY Your Data Security
Are you considering implementing new data security protocols for your business? Whether you put your old protocols in place in-house or not, unless you have a dedicated information security professional on your team, you should probably outsource this job. Why? While some aspects of data security are pretty simple, the whole jo...
Categories
Archive
4 Easy Personalized Marketing Strategies That You Should Use Now
Personalization is the future of online marketing and advertising. The m...
4 Benefits of Creating a Data-Driven Marketing Strategy
To one extent or another, marketing strategies have always been based on...
3 Tips for More Effective PPC Ads
ROI (return on investment) is the name of the game when it comes to adve...
Understanding the Difference between Data Science and Data Analytics
Data – it’s a crucial consideration for any business in any industry today. Data workers are likewise cru...
