Marketing and Communications Articles
We research important marketing and communications topics and publish white papers for our clients and followers
During the course of that research we often find fascinating points that are of particular interest to our audience and deserve further discussion. These points of interest are turned into articles. Each article carries a link to the full paper.
Understanding the Difference between Data Science and Data Analytics
Data – it’s a crucial consideration for any business in any industry today. Data workers are likewise crucial, but there are some very important differences here. For instance, while data science and data analytics might sound pretty much the same, they’re not. They’re related, and share some similarities, but they are also worlds apart. Wit...
Tips for Analysing Your Competitors with Data Science
One of the benefits of the rise of big data is the fact that it includes information from outside your company. Specifically, it can give you great insight into the actions that your competitors are taking, what they’re doing right, and what they’re doing wrong. By using data science to dig into datasets, you can analyse your competitors and gain an adv...
The Truth about Big Data
These days, it seems like you see the term almost everywhere – big data. It’s a relatively new term for a not particularly new thing. Namely, it’s the amount of information available to businesses and organisations. The “big” moniker stems from the fact that we are now generating more information than at any other point in history. In ...
The Growth of Big Data
Data has always been crucial to business owners. This has been true since the very first business started serving its customers. Today, businesses need more information than ever. The good news is that thanks to the growth of big data, more information than ever before is now available. Not only that, but it’s continuing to grow at a truly exponential rate. W...
How Data Science Affects SEO
While it might not be the hot topic it was a few years ago, SEO, or search engine optimisation, is still a crucial consideration for all websites. If you want traffic, then your site needs to be optimised, your social media presence needs to be optimised, your content marketing efforts need to be optimised and more. However, the rise of big data has made things eve...
Debunking the Myths about Data Science
With the growth of big data and the increasing importance of data science for all businesses in every industry, it’s increasingly important to debunk some of the myths and misapprehensions that have grown up around the topic. Myth: Data science is the same thing as data analytics. Truth: Data s...
Calculating the Value of Social Media Returns on Investment
Business owners and decision makers must know the value of their investment in all areas. That applies to merchandising, hiring, product selection and, of course, marketing. If you’re not able to calculate the value of your return, you have no way to determine whether something is working well, working somewhat, or was even worth the time...
Determining the ROI of Time and Money Spent in Social Media Marketing
Social media marketing’s ROI can be difficult to determine. It’s a nebulous area, and all the figures are really only estimates. Additionally, they’re only applicable to your business, which means that the return you see may be completely different from what another company achieves, even if you took identical steps and had an...
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Debunking the Myths about Data Science
With the growth of big data and the increasing importance of data science for all businesses in every industry, it&rs...
Content Distribution: Broadening Your Reach
Content marketing can be incredibly effective, and it can also be very affordable when done the right way. That makes...
What You Need to Know About Creating Videos In-House
Video is hot, and not just for recreational viewing. It’s also one of the most compelling options for content m...
Writing Your First eBook: A Beginner’s Guide
The world of eBooks has exploded, but it goes well beyond the Amazon bestseller list. Thousands of businesses have fo...
